Corporate Social Responsibility In Smrt Corporation Management Essay

Corporate Social Responsibility In Smrt Corporation Management Essay This report is written and compound to discuss Corporate Social Responsibility in the worldwide international company. Corporate Social Responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders (Thorne, Ferrell, Ferrell, 2008, p. 5). The key stakeholders of an organization consist of employees, customers, investors, suppliers, stockholders, governments, as well as communities. SMRT Corporation Ltd (SMRT) is one of the company that implements Corporate Social Responsibility in their company. SMRT is Singapores premier multi-modal public transport service provider which established in 1987. Corporate governance is one of the most important aspect in Corporate Social Responsibility. The Board and Management of SMRT are fully committed to continually raising the standard of corporate governance and to build a respected, trusted and transparent organisation which is essential to sustainability of the companys business and performance. Some of the sustained programme that has been made by SMRT to enhance and improve the lives and welfare of the community are corporate philanthropy, environment, community outreach, as well as safety and security. 2. Introduction Corporate Social Responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders (Thorne, Ferrell, Ferrell, 2008, p. 5). The key stakeholders of an organization consist of employees, customers, investors, suppliers, stockholders, governments, as well as communities. Nowadays, the awareness and implementation of Corporate Social Responsibility in Singapore has been increased since the establishment of Singapore Compact in January 2005. Singapore Compact is a national society that functions as multi-stakeholder platform in recognising the role and contributions of all Corporate Social Responsibility stakeholders. SMRT Corporation Ltd (SMRT) is one of the company that implements Corporate Social Responsibility in their company. SMRT is Singapores premier multi-modal public transport service provider which established in 1987. This report is written and compound based on the company background of SMRT, corporate social responsibility by SMRT which includes corporate philanthropy, environment, community outreach, safety and security, as well as current issue in market and media. 3. Company Background SMRT Corporation Ltd (SMRT) is Singapores premier multi-modal public transport service provider offering integrated transport services island-wide. Established in 1987, SMRT provides Mass Rapid Transit (MRT), Light Rail Transit (LRT), bus services, as well as rental of taxis. In addition, SMRT leases the commercial spaces and provides advertising buying service within their network. Singapore MRT Ltd started operating the North-South and East-West lines (NSEWL) of Singapores first Mass Rapid Transit System in the 1987. Singapore LRT Pte Ltd was set up in 1997 and two years later, became the first operator for Singapores pioneer Light Rapid Transit System in Bukit Panjang (BPLRT). SMRT Corporation Ltd has been listed on the mainboard of the Singapore Exchange Securities Trading Limited (SGX) since 26 July 2000. As a holding company, it wholly owns SMRT Trains Ltd (SMRT Trains), formerly known as Singapore MRT Ltd, and SMRT Light Rail Pte Ltd (SMRT Light Rail), formerly known as Singapore LRT Pte Ltd. SMRT Trains has commenced operations of Circle Line Stage 3 in May 2009 and Stages 1 and 2 in April 2010. In December 2001, SMRT Corporation Ltd acquired SMRT Road Holdings Ltd (formerly known as TIBS Holdings Ltd) for $198.6 million and became Singapores first multi-modal land transport operator, providing bus and taxi services in addition to its MRT and LRT services. SMRT Buses Ltd (SMRT Buses) and SMRT Taxis Pte Ltd (SMRT Taxis) are wholly-owned subsidiaries of SMRT Road Holdings Ltd. 4. Corporate Governance Corporate governance is the formal system of oversight, accountability, and control for organizational decisions and resources. Oversight relates to a system of checks and balances that limits employees and managers opportunities to deviate from policies and codes of conduct. Accountability relates to how well the content of workplace decisions is aligned with a firms stated strategic direction. Control involves the process of auditing and improving organizational decisions and actions (Thorne, Ferrell, Ferrell, 2008, p. 75). Corporate governance is one of the most important aspect in Corporate Social Responsibility. The Board and Management of SMRT are fully committed to continually raising the standard of corporate governance and to build a respected, trusted and transparent organisation which is essential to sustainability of the companys business and performance. For its efforts to achieve the excellent corporate governance, SMRT received some of the corporate awards such as Best Investor Relations (Silver) and Best Annual Report 2009 (Bronze) at Singapore Corporate Awards 2010, second place in Business Times Governance and Transparency Index 2010, Best Managed Board (Gold) and Best Annual Report 2008 (Bronze) at Singapore Corporate Awards 2009, Board Diversity Award (Co-Winner) at Securities Investors Association of Singapore (SIAS) Investors Choice Awards 2009, first place in Corporate Governance Award in the Mainboard category at Securities Investors Association of Singapore (SIAS) Investors Choice Awards 2008, and more. 5. Corporate Social Responsibility by SMRT Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people, their communities, and the environment. It implies that harm to people and society should be acknowledged and corrected if at all possible. It may require a company to forgo some profits if its social impacts seriously hurt some of its stakeholders or if its funds can be used to have a positive social impact (Post, Lawrence, Weber, 2001, p. 58). SMRT believes that their success has to be channeled towards the greater good of the community. SMRT Corporate Social Responsibility programme sets out to make a positive impact on the economic, social and environmental well being of the communities that they serve. Some of the sustained programme that has been made by SMRT to enhance and improve the lives and welfare of the community are: 5.1 Corporate Philanthropy Corporate philanthropy has become important as companies are expected to do more than just give back to the community. SMRT corporate philanthropy programme is directed at voluntary welfare organisations, national events, education, sports, arts and the environment. In Financial Year 2006, SMRT made community contributions totalling S$3.18 million in cash contributions and sponsorships such as media space and corporate gifts. Some others of the philanthropic contributions that have done by SMRT are: SMRT Silver Tribute Fund The SMRT Silver Tribute Fund (Fund) is SMRTs biggest corporate social responsibility initiative to-date. SMRT Silver Tribute Fund was launched in December 2006 as a holistic corporate philanthropy and community outreach effort. All money raised by SMRT Silver Tribute Fund will go towards the six beneficiaries such as: Alzheimers Disease Association   Specialised Caregiver Support Service (Dementia), Ang Mo Kio Family Service Centers -Ang Mo Kio Yio Chu Kang Community Carers Scheme, Asian Womens Welfare Association AWWA READYCARE Centre, Geylang East Home for the Aged (GEHA), Singapore Leprosy Relief Association Home, and Tan Tock Seng Hospital Community Charity Fund   Helping Elderly Patients Programme.   Donations and media support for National Day Parade and support of the birthday celebrations in various ways including provision of a SMRT Train for Singapore Express, a community project which brought together 12,000 Primary Five students from 42 schools island-wide to design National Day decorations for public transport and bus stop shelters. Train ride for 200 disabled persons to promote community awareness of the unique needs of the disabled. Sponsorship of three SMRT buses as exhibition space for exhibits on environmental care for the Marine Parade Town Councils Clean, Green and Hygiene Carnival. Donation of a de-registered SMRT taxi to Alexandra Hospital for its Car Transfer Rehabilitation Programme. Partnership with the National Council of Social Services for the Disability Awareness Public Education Campaign. 5.2 Environment SMRT is committed to be an industry leader in environmental stewardship. SMRT prioritize and responsible to contribute to create a cleaner and greener environment. To embrace environmentally-friendly policies and practices in their business, operations and infrastructure, SMRT launched SMRT is Green in April 2008. SMRT make a conscious effort to adopt green practices in their operations in terms of energy, water, air and waste management. With all their concern and hard work to preserve the environment, SMRT received some awards for their contribution such as Most Energy Efficient Metro award at The Metros Award 2010, Top Achiever, Singapore Environmental Achievement Award 08/09 from the Singapore Environmental Council, two awards at the Land Transport Excellence Awards (LTEA) 2010 as the Most Eco-Friendly Transport Partner and the Most Creative Promotion/Campaign, and many others. 5.3 Community Outreach SMRT is active in outreach programmes that add colour and vibrancy to community while promoting the SMRT brand name. These programmes have been done to entertain, educate and inform to the public through their transport network. Some of the programmes are: SMRT Courtesy and Safety Programme This annual programme serves to remind commuters to adopt safe and well-mannered behaviour while in transit. The highlight of the programme is the SMRT Challenge. Courtesy and safety messages were also publicised via action packed road shows at our train stations, publicity posters, as well as through an art competition for children. SMRT and National Library Board (NLB) Read and Ride Programme The magic of books come alive for children of the Internet generation on MRT train. This partnership with NLB is complemented by the annual SMRT Tales on the Trains. These are story-telling sessions on board SMRT trains and are held during the school holidays. Hui Chun at SMRT MRT Stations SMRT transform one of their stations into a place of celebration to spread festive cheer among their commuters every year. SMRT are always joined by calligraphers and artists from the Life Art Society who will give out auspicious couplets and brush paintings, all of which are completed on the spot. 5.4 Safety and Security Safety and security is the top priority and the forefront of SMRT business and operations. To encourage and train the community to play a more active and effective role in enhancing safety and security in the public transport system, SMRT make a programme which is called by SMRT Community Emergency Preparedness (SCEP). The SCEP is the first integrated transport security training programme by a public transport service provider and is develop as a Public-Private-People (3P) partnership, in collaboration with the Land Transport Authority (LTA) and Ministry of Home Affairs Home Team departments. The registration to join the SCEP programme is free and all the participants will undergo three hours of theory and four hours of practical lessons. 5.5 Current Issue in Market and Media In order to celebrate World Environment Day, SMRT launched its third Go Green with SMRT public transport education campaign on 5 June 2010. The campaign, which runs till 30 September 2010, highlights the benefits of taking the train and bus better air quality, reduction in carbon emissions and lower carbon footprint per passenger kilometre. The campaign which promotes public transport for cleaner air and better health launched with giveaway of 300 limited edition travel passes to commuters who wear special badges and pledge to add public transport into their travel mix. The 300 limited edition travel passes are on top of the monthly draw (3-month free rides for 1 on SMRT trains and buses) and grand draw prizes (1-year free rides for 4 on SMRT trains and buses). 6. Conclusion Nowadays, majority companies implement Corporate Social Responsibility (CSR) as a form of their commitment to take care of the community and environment. SMRT Corporation Ltd is one of the company which implements CSR programme. With the implementation of CSR in their company means that SMRT is the company which is responsible for the welfare of the community and environment. One of the CSR programme that has been done by SMRT is committed to a clean and green environment by using environmental friendly fuel. Other CSR programmes are including corporate philanthropy, community outreach, as well as safety and security.

Generous Generosity

Generous is an adjective frequently adopted by poets; generosity is a virtue greatly valued by nobilities; generous generosity is a depiction historically inherited by generations. I am always wondering that how does ‘generosity’ develop its personal charisma to attract so much attention? Is it possible to decode its mystery by tracing the origin of ‘generous’?Browsing through books, I discovered that some clues keep emerging. From a historic perspective, tracing word’s development back in time shows that in many cases what are now separate lexical items were formerly identical words. The deep prehistory of language has nurtured little word-seeds that over the millennia have proliferated into widely differentiated families of vocabulary. ‘Generous’ is a word of no exception.Originally, it was a derivative of genus in the sense â€Å"birth, stock, race,† and harks back semantically to its ultimate source in the Indo-European base â €˜gen’ denoting ‘produce’. Its Germanic offshoots include kin, kind, and probably king, but for sheer numbers it is the Latin descendant genus â€Å"race, type†. It probably entered the language in the 16th century coming via Old French genereux from Latin generosus, which originally meant â€Å"of noble birth† (a sense which survived in English into the late 17th century – Richard Knolles, for instance, in his General history of the Turks 1603, wrote of â€Å"many knights of generous extraction’).Years of evolution witness the moderate changes in the meaning of â€Å"generous†, and its semantic progression from ‘nobly born’ through ‘noble-minded, magnanimous’ to ‘liberal in giving’ impresses me while reading classics. In the field of literature, ‘generous’ enjoys a great rate of exposure. Let alone other authors, solely William Shakespeare used it for at least dozen times. Its first appearance was in Love’s Labour’s Lost, a work of Shakespeare’s early comedy.For instance, in scene one the fifth Actï ¼Å'a humorous dialogue conducted between the egg-headed Holofernes and Armado: Armado: Sir, it is the King’s most sweet pleasure and affection to congratulate the Princess at her pavilion, in the posteriors of this day; which the rude multitude call the afternoon. Holofernes: The posterior of the day, most generous sir, is liable, congruent, and measurable, for the afternoon. The word is well cull’d, chose, sweet, and apt, I do assure you, sir, I do assure. Under this circumstance, generous is an expression of nobility. As for a noble man, soul of innate generosity, every task is gracious and magnificent as well as every utterance.However, when this word was spoken by the bookish Hologernes, it sounded like a cheap flattery rather than a sincere approbation. In Love’s Labour’s Lost, generous was endowed wi th a new meaning, namely, kind giving. In scene two the fifth Act, Holofernes shouted that â€Å"This is not generous, not gentle, not humble† when he was roughly treated by courtiers. The above context reflects that generous stresses warm hearted readiness to give and demonstrates kindness to others in want of helps. Through Shakespeare’s interpretation, a generous sir can be defined as a well born person characterized by a noble spirit; generosity means the quality of being liberal and magnanimous.In addition, according to Alexander Pope 1, many people are capable of doing a wise thing, more a cunning thing, but very few a generous thing. What Pope intended to convey was that doing generous things demands lofty characters and unconditional dedication. Hovering in my mind, generous incorporates kind, wise and noble. Sometimes, the generous giving of ourselves can produce the generous harvest. Sometimes, barely detectable as it is, generosity can change someone elseâ⠂¬â„¢s life forever. Generous generosity is the most enchanting expression in English language, and the greatest wisdom cherished by civilized society, which urges people to do the generous deed, and to carry on the virtue of generosity.

“If I Could Tell You” W.H. Auden

â€Å"If I Could Tell You† Analysis In â€Å"If I Could Tell You† W. H. Auden uses personification, repetition and imagery in order to prove the point; you must live your life like you do not have time left. Auden gives a vast setting over all. There are two main characters; Auden and time. The dialogue is in first person and he is speaking to some one he cares about. Auden uses personification to give life to time. This shows how time is the keeper of our destiny. He personifies time because he does not know how to reply to the subject of the poem.Which is, we do not know what will happen in the future only time know. With line 1 he goes â€Å"Time will say nothing but I told you so†. He says this to prove time knows everthing but time can not tell you. Auden uses repetition to bring a structure to the poem. Auden repeats the lines. â€Å"If I could tell you I would let you know† and â€Å"Time will say nothing but I told you so†. thoes lines are e mphasized in this poem to repeat the true meaning; which is about life and time. That is why he repeats the word time, like in line 1, to stress its importance and how it separates the two lovers.He only mentions â€Å"love† once on line eight; but it suggests time's supremacy over love. Though he still feels the emotion. He is trying to tell the person he is talking to that if you wait for things to happen life will pass you by, suggested in the last stanza † Suppose the lions all get up and go, and all the brooks and soldiers run away; time will say nothing but I told you so. † Auden uses imagery to paint the story of life in your mind. This poem uses a lot of imagery to paint a picture of life in your mind. Lines such as: † If we should weep when clowns put on their show. â€Å"If we should stumble when musicians play† â€Å"The winds must come from somewhere when they blow,There must be reason why the leaves decay;† â€Å"Perhaps the roses really want to grow,† â€Å"Suppose the lions all get up and go,And the brooks and soldiers run away;†. All of these lines suggest time can really be a harsh thingand how life can push you dow. But with the line † Because I love you more then I can say† this suggests that the world still has love to offer but time can just get in the way of love and life. W. H Auden was a wonderful writer with his words of imagery, repatition and his personification.

I Have Re Enlisted At Valley Forge - 941 Words

Pelaki Foliaki Mrs. Taigen/Keithly ELA 3rd/SS 2nd 23 November 2015 Would you have re-enlisted at Valley Forge? George Washington once said, â€Å"To be prepared for war is one of the most effective means of preserving peace.† George Washington had to prepare his soldiers at the winter camp at Valley Forge. The winter of 1777 was great for Washington, because he could keep an eye on the General Howe’s British soldiers. Washington had a major problem. Some men were signing up for one to two year enlistment, but the most common was nine months.The living conditions were a horrid situation. Many had no shoes and little clothing, which is not a good combination for a frigid Pennsylvania winter. The winter was not pleasant, and most soldiers had diseases, like smallpox, and dysentery. Men are dying, running away, or deserting their post. My term is almost up. I am concerned about my family, and my aging mother. I could desert and leave for home, or stay and fight. The question has come down to this; If you were a soldier at Valley Forge, wou ld you have quit. In this situation, to quit is to not re-enlist. I have decided to re-enlist because our great leaders, the doctors and sickness treatment, and respect. If you re-enlisted, you would get to stay with our great leaders, like General George Washington and Friedreich Wilhelm von Steuben. In Jane Root’s Video â€Å"America, The Story of Us†, said that Washington stayed with his army the whole winter. He could of left if he wanted to, butShow MoreRelatedThe Women Present At Valley Forge809 Words   |  4 PagesThe Women Present at Valley Forge As Abigail Adams will write to her husband John to â€Å"remember the ladies† during the Continental Congress, so to must we must not forget the many women who played a vital role here during the winter encampment at Valley forge from 1777-1778. During the Winter Encampment at Valley Forge there were close 400 women, a ratio 1:44 to the enlisted men. 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