Business Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Business Marketing - Essay Example The web sites chosen are the online book stores of firstandecond.com, amazon.com, barnesandnoble.com, and oxfordbookstore.com. These web sites have been chosen as to provide a wider perspective of online stores, since it incorporates the pioneer and the leader of online book stores amazon.com, a large publishing house in Barnes and Noble, a medium online retailer in Oxford Books, and a small book reseller in firstandsecond.com. The diversification of product range in the website of Amazon.com is wide, so that the website no longer resembles an online book seller, but an online store that caters to books, entertainment products and a range of other products. In a similar manner there is product diversification with Barnes and Noble into entertainment products. On the other hand there is no product diversification with Oxford Books and firstandsecond.com. Due to the product diversification in with Amazon.com and Barnes and Noble, there is more clustering in the main page of the website, and so the design of the website Oxford Books or firstansdsecond.com for product display is more suitable for the web site to be developed. In both these sites the central section of the first page carries product promotion message and below that are clear images of the products on offer, with a peel in facility for more details on the products, which includes the price. This enables a customer to get more information on the range of products available before exercising a buy option. On the left are options that enable a customer to gain more insight into the company, its history and policies and the like. On the right side of the first page are promotion information like promotional offers on products, new arrivals and specific topics on which books are available. In all these web sites the option for multiple purchases exists and so there is a shopping cart to which the products chosen can be added and the list of

Case Study Example | Topics and Well Written Essays - 500 words - 24

Case Study Example It commanded 7.6% of the market. Secondly, according to the case, Eskimo pie had at least one of its products in 98% of the grocery stores located across the United States. As such, this has considerable implications in determining the worth of Eskimo pie. Therefore, Eskimo’s market presence and market share across the United States commands a better higher price than what is estimated by Goldman. Having a larger market share and presence in any industry gives the company an edge over its competitors. Therefore, it should deserve and attract a higher premium than what was offered by Goldman and Nestle. Past performance is vital when estimating the value of Eskimo pie. Since 1987, the company’s net sales increased by over 50 % ((17198-30769) Ã · 30, 769). Subsequently, profits of the company increased by over 1300% over the same period ((2526-171) Ã ·171). This is according to the data depicted in Exhibit 1. There are many reasons a company might want to acquire another company. The primary reason nestle wanted to acquire Eskimo Pie was to possess and establish a stronger and robust position or presence in the frozen novelty market. According to the case, nestle owns drumsticks. I can take this to mean that maybe nestle owns other frozen novelties, but the case does not specify or mention any. By purchasing Eskimo pie, nestle would be a frontrunner in the industry by having a larger presence. There are potential synergies to be gained from acquiring Eskimo pie. This is because of the involvement of nestle in the frozen novelties too. In my opinion, Eskimo is worth more to nestle as an acquisition than as a stand-alone company. This is due to the following reasons. Most of the workforce and management of Eskimo pie would not be needed in order to avoid duplication of duties. Since the products of Eskimo and nestle target and go to the same market, the distribution costs of nestle would b e nearly eliminated. Additionally, the marketing expenditure will drop. I